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Crazy “Pilot’s” Bold Vision

written by Yann Vernier

 

Suddenly, the whole plane erupted in laughter.

It was one of those truly hilarious moments you experience when you least expect them.

No-one could have expected the pilot’s explanation for our lengthy standstill right after landing.

Brilliant!

 

It reminded me of this story about Colin Marsh Marshall, Baron Marshall of Knightsbridge – a British businessman, and member of the House of Lords (Usually a sure sign of a hopelessly inaccurate grasp of reality and very poor understanding of business principles, but I hear they have random moments of lucidity… Often after a few alcoholic drinks… Sorry, rant over.)

In 1983, he became British Airways’ “pilot” – well, CEO.

NOT a nice gift at the time.

Employees and customers were all unhappy.

So what did Marshall logically declare?

“We are the world’s favorite airline.”

 

Of course, most employees thought he was crazy. But whenever they disagreed, he’d reply: “That may be so, but your job is to make it true.”

Beside BA’s current situation (and beside the fact the story was probably embellished for PR purposes), the idea is powerful…

His “crazy” bold vision became a challenge and a worthy goal. (They sort of pulled it off for a time too.)

 

The more compelling the image of the future, the more positive the outcome.

So what’s YOUR “crazy” bold vision of your internet business?

Until next time, enjoy Life.
Yann

 

PS: Oh, about the pilot’s announcement… Well, BA’s many “dirty tricks” to try and get Virgin out of the airline business are rather legendary in the UK… And how did our Virgin Airlines pilot explain our delay? “Ladies and Gentlemen, I am terribly sorry to keep you waiting. There’s an old and dirty British Airways Airbus right in front of us… As soon as they work out what they’re doing, we’ll get moving.”

 

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9 Responses to “Crazy “Pilot’s” Bold Vision”

  1. Great to see you blogging again. Great post!

    Anthony
    http://www.anthonylemme.com

  2. JJ Jalopy says:

    It’s awesome to be here again Yann.

    I remember all that BA / Virgin craziness. Good to see that they’re making light of it!

    This is a cool message. I like big bold, colourful visions. If you’re gonna have a dream you might as well make it an exciting one!

  3. John Ho says:

    Yann,

    Welcome back!

    >
    how did our Virgin Airlines pilot explain our delay? “Ladies and Gentlemen, I am terribly sorry to keep you waiting. There’s an old and dirty British Airways Airbus right in front of us… As soon as they work out what they’re doing, we’ll get moving.”
    >

    That’s FUNNY!

    John Ho
    Numerology Expert Helps Understanding Personality for Better Influence & Persuasion (WordPress Blog)
    Numerology Expert Birthday Numeroscope (Vox Blog)
    Numerology Expert Helps Understanding Personality for Better Influence & Persuasion

  4. Lynn Lane says:

    Yann,
    Tahnks for that post, funny stuff.
    Lynn
    Success Strategies For Life

  5. Don Shepherd says:

    You’re back! Cool. very funny stuff to illustrate a great message.

    Don Shepherd

    Central Oregon Expert

  6. Darryl Pace says:

    Yann,

    Indeed, we’ve got to have a vision for where we want our businesses to go, else the business might wind up somewhere we don’t want it to be (like in the crapper). Great post!

    Health, Fitness — Darryl Pace
    Fitness Product Review

  7. Pam Schulz says:

    Yann,

    Great to see you posting again! Loved the story.

    Pam

  8. I loved the story. It was great how you started the story by saying the whole plane erupted in laughter and then kept us in suspense until the end to tell us why. Nice to see you back!

    Lisa McLellan
    Babysitting Tips, Babysitting Services – Babysitters, Nannies, and Au-pairs

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