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Sex: A millionaire mind cornerstone?

written by Yann Vernier

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Time to stop procrastinating – and to get organized.

Successful millionaires and business owners have no time to focus on all the prevalent doom and gloom.

They think about sex.

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Okay, maybe I should clarify this last statement.

Pursuing our choice to focus on what’s working today…

I came across another interesting article:

SSL International Sales Up 20%.

What do they sell?

Condoms and sex toys.

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Now, you may understandably not want to get into the sex industry….

But once again the key is about focusing on the current patterns in the marketplace.

More people stay at home.

They simply don’t go out as often as they used to.

But boredom remains an enemy - they still want to have fun (possibly even more).

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How can you adapt your business – or create one – to take advantage of this?

Does your product involve getting outside house – which costs money? If so, might you want to emphasize its “usefulness factor” and provide the socially acceptable justification for doing so?

How about adding a “useful for years to come” element to your offer? In yesterday’s ’sewing machines’ article, one chain of retailers was reported to boost demand for its crafts materials by offering sewing and knitting classes…

How can you help your customers with the rediscovery of their creativity?

How can you create a home version of what you offer? (Information marketing comes to mind as a good model!…)

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And even if you can’t think of a way to directly adapt to this pattern, could you use this for your gifting program, contests and premiums?

Offering all-paid-for vouchers for a family dinner out, movie tickets, or other outside-the-house leisure activities your clients might forego, may well have increased perceived value nowadays.

Or maybe there’s a simple, cost-effective way for you to offer your clients some form of entertainment that doesn’t require them to leave the house? I hear board games are making a comeback…

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Again, I’m just throwing ideas that might work…

Will you choose to consider them – or focus on everything that no longer works?

(No 2 cents today, I spent them yesterday – so I’m staying home!)

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Talk tomorrow,
Yann

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16 Responses to “Sex: A millionaire mind cornerstone?”

  1. JJ Jalopy says:

    Interesting!

    Your posts really are packed full of great ideas, Yann!

    I’m off to play Monopoly.

    JJ Jalopy.
    Life Coaching and Home Business Advice with JJ Jalopy

  2. Sex toys! It is true that people are staying home and trying to find more activities that are conducive to that. My son and I just bought some board games (bored games) so we could stay home (spend less) and have fun. Smart post.

    Kind Regards,
    Anthony
    http://www.anthonylemme.com

  3. Don Shepherd says:

    Yann your headline really got my attention. Good job! sice the state of the economy has led us to boredom can we expect another baby boom?

    Don Shepherd
    Central Oregon Expert

  4. Lynn Lane says:

    Yann,

    You continue to come up with some great insight.

    Lynn Lane
    http://www.Warriorofsuccess.com

  5. Pam Schulz says:

    A grat reminder that every downturn has a silver lining for some part of the economy. I imagine in a few months you might also see an up tick in the sales at Babies ‘R Us, too! ;-)

    Pam
    Great Minds, Great Wealth: How to Raise your Return, Reduce your Risk, Cut your Cost

  6. Penetrating insights, indeed! And so well-aligned with my work. Often passion and intimacy enrichment to a marriage is less expensive than a costly divorce!

    Kiss your GF/wife passionately today and save on a future divorce.

    Best regards,

    April Braswell

    Dating Expert and Online Dating Coach

  7. Rob Northrup says:

    I think cooking at home is also due for a large resurgence… and it will be high quality at least some of the time…

    Seize the Day,

    Rob
    Sales Eagles Soar Above the Competition!
    Personal Asset Protection For Small Business Owners

  8. Sonya Lenzo says:

    Dave Lakhani say everyone wants to get laid, get paid, live for ever(most searched for sites on the Internet). I looked it up. http://www.getlaidetpaidliveforever.com IS available. I don’t have the guts for it.plus too many ministers in the family.
    SunnyMarie
    http://www.sunnymarie.com
    http://www.sunnymarie.wordpress.com

  9. jc mackenzie says:

    Well Yann, you got my attention with that start!

    Sometimes it’s amazing what a little focus around the house can do.

    Thanks [that WAS a great starter by the way, no kidding]

    Thanks

    JC JC

  10. Well now this creates a problem for me. In my business, babysitting, I’m trying to get people out of the house. there’s no need for me if they’re staying home for fun! LOL Great post
    Lisa McLellan, Babysitting Classes – Babysitters, Nannies, and Au-pairs

  11. mark mallen says:

    Yann, those are some great marketing ideas. Very timely also. Crafts are making a big comeback. Mark

    Marketingscoops

  12. Pat Becker says:

    What great inspiration in the back pages of your Financial Times. That is if you take the time to read between the lines about what is happening in the marketplace as you do.

    Pat
    Business Owners Fast Track to Internet Profits

  13. John Ho says:

    Yann,

    You observer this stay at home trend spot on.

    Tribal following and anything the center around locality is the emerging trend.

    John Ho
    Numerology Expert Helps Understanding Personalities for Better Influence & Persuasion (WordPress Blog)
    Numerology Expert Helps Understanding Personalities for Better Influence & Persuasion (Money Page)

  14. Sex is a fun business but once you get past the sex part you realize that it is…a business.

    For me, I like my sex separate from business. It keeps it fun and exciting.

    Steve Chambers, The Sales Expert

    Are you a Sales Eagle?

  15. I’m a huge fan of letting consumer behaviour be your master. Much easier to cash in on what’s currently happening that to hypothesise a new market and try and create it!

    Glad I found your previous posts!

    Philip Graves
    Consumer Behaviour Expert
    author of “The Secret of Selling: How to Sell to Your Customer’s Unconscious Mind”

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