Subscribe in a readerYour customers secret objection…
Recently, we discussed how your own beliefs about your worthiness can have a huge impact on your success.
Now, this underlying lack of confidence in parts of our lives applies to most people.
This means to your customers too.
So, it’s critical you remember to subtly address this insecurity when you speak to them… Write sales copy, content for your website or your marketing messages.
I remember Dan Kennedy candidly mentioning something along those lines at one of his marketing seminars – a few years ago.
Kennedy explained that most people don’t believe in their own abilities…
And that, frequently, the first 2/3 of his sales letters have the key objective to get his readers to believe that they can do it – whatever the “it” might be.
Often, your customers unconsciously believe that people enjoying a higher level of success are more capable, or better, smarter, etc…
And if they consciously think so, they’re unlikely to tell you!
So, even if they rationally know that these better results come from a different attitude – rather than any other qualities…
Your sales process must subtly acknowledge and answer this silent objection.
How are you addressing your customers insecurities about their worthiness and abilities?
Talk tomorrow,
Yann
:-)
Yann, That is a good question. Often people just need someone to keep them accountable. Mark
small business marketing
ice cream marketing
Yann – What an interesting perspective – I hadn’t thought about address insecurities on the part of customers. I like Dan Kennedy’s approach.
Great post as ususal on building confidence.
Pam
Invest in Your Future
Yann,
Thanks for that post. Very good insight as always.
Lynn Lane
Success Strategies For Life
Success Today
Yann, thanks for getting that idea out for all of your loyal readers. i’m sure it will help trigger some thought. it did for me.
Don Shepherd
Fishing Central Oregon
Hi Yann,
That’s so very true! And it happens at all levels of the pyramid too
Duane
Super-ADVANCED Influence & Persuasion Training Proven to Quickly Create a Flood of Money?Constantly & Continuously Flowing into YOUR?Bank Account Like the Niagara Falls…?100% GUARANTEED!!
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Sort of like, you are so wonderful, how could I be worthy to afford you and work with you? indeed. Plus, romantic relationship dating can be like that, too. We think, oh, I am not worthy of him or her. oh yes you are! and BE that worthy person.
what do you have to offer them? be that great person. YOUR best!
Best regards,
April Braswell
Dating Quick Start Expert, Relationship Success Coach
Divorce Support and Bereavement Support seminar, Henderson, Las Vegas
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Yann says:
Wow, April, I really like your take on this.
Thank you for sharing.
Yann
One of the biggest lessons I learned while working with Tony Robbins was that anybody can acheive success.
Steve Chambers, The Sales Expert
Sales Eagles – Sales Coaching for high flyers
WOW Yann. This is MASSIVE.
I’m going to print this out and hang it on my wall. Or tattoo it on my face or something.
Thanks a million.
JJ Jalopy.
Start a Coaching Business
How to become a coach. A step-by-step guide with Coaching Training Expert JJ Jalopy
——
Yann says:
Thank you JJ. I don’t think Mrs Jalopy would be too impressed it you tatooed it on your face! :-)
Remembering this core insecurity when you talk to your audience should be sufficient.
Thanks for stopping by.
Yann
Very good insight that should help all of us with sales copy.
Christian Haller
Good Food Fast & Easy
Healthy Italian Recipes
Another excellent post by Yann. Good points about building people’s self-esteem in our copy.
Sue Crutcher, Life Empowerment Mentor
Yann,
You have me thinking about addressing people’s insecurities.
* It’s NOT your fault that when you’re born, you are not given a manual to spell out WHO you are, WHAT you have in store as a person & your Life Paths, HOW can you fulfill your destiny; WHY should you do them?
* Now, with 12 simple & easy lessons on Pure Numerology analyzing your birth date, you can NOW have a great start!
Thank You for revealing my blind spot!
John Ho
Numerology Expert Helps Understanding Personalities for Better Influence & Persuasion (WordPress Blog)
Numerology Expert Helps Understanding Personalities for Better Influence & Persuasion (Money Page)
Most people have little faith in themselves, and often it is from long experience…
Seize the Day,
Rob
Sales Expert For Small Business Owners
Personal Asset Protection For Small Business Owners
That is so true. People look at others who are doing well in some way and unconsciously (and consciously) compare themselves and believe they are lacking or the other is superior in some way.
Many have just become like automatons and don’t want to or know they can overcome their unconscious programming.
Anthony
Achieve the Inner Balance of a Zen Monk
Great question and perspective.
Bob Kaufer
Sign Up for My Free Neuro Performance E Course Here
Hey Yann,
Great question, insightful post as always.
You have a way of getting to the core issues
Thanks
JC
JCMACKENZIE.COM
Butterfly Marketing
What a great point. It makes perfect sense that consumers may need to be convinced that an outcome is attainable for them before they will take action.
I will revisit my sales page in light of your post. Thanks!
Philip Graves
Find the latest consumer behaviour articles
from the author of “The Secret of Selling: How to Sell to Your Customer’s Unconscious Mind”
I always believe in others way more than I believe in myself. I always teach the kids I babysit for to believe in themselves. I should practice what I preach.
Lisa McLellan, Babysitting Services – Babysitters, Nannies, and Au-pairs
Yann,
Fantastic advice!
Health, Fitness — Darryl Pace
Fitness Product Review
Wow! What powerful advice. Thank you for the heads up about addressing my customer’s lack of confidence in themselves before I move into my presentation. They deserve to think better of themselves and also deserve the reminder from me whether, or not they purchase.
Pat
Internet Dollars for Business Owners
Hi Yann…the qwuestion you pose on this post is so important and many times not answered properly by so many business managers…
David Power’s Hour
Expert in Medical Hypnosis, Success Thinking and Practical Parenting